Decoding ONDC – Perspective for Marketers
The success of digital public goods in identity, payments and social welfare disbursements in India is based upon two principles: trust in technology and value co-creation. ONDC aims to incorporate these principles to democratise e-commerce in India and revolutionise the e-retail, e-transactions, and logistics domains. This report hopes to guide stakeholders on the way to transform the Indian e-commerce landscape in a transparent and inclusive manner.
.Decoding ONDC Report