Decoding ONDC – Perspective for Marketers

The success of digital public goods in identity, payments and social welfare disbursements in India is based upon two principles: trust in technology and value co-creation. ONDC aims to incorporate these principles to democratise e-commerce in India and revolutionise the e-retail, e-transactions, and logistics domains. This report hopes to guide stakeholders on the way to transform the Indian e-commerce landscape in a transparent and inclusive manner.

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